globials b2b seo agency

Local SEO Aplomb Day Nursery Portfolio

Aplomb Day Nursery is a childcare centre that provides a safe and nurturing environment for young children. The nursery offers full-time and part-time care for children from 6 weeks to 5 years old. Aplomb Day Nursery promotes every child’s physical, social, emotional, and intellectual growth and offers a range of activities and programs designed to stimulate learning and development. The nursery also strongly emphasises parent involvement and works closely with families to support the needs of their children.

These were the stumbling blocks on the website.

Challenges Faced


  • The business has incorrect and inconsistent NAP information on different online directories and platforms. 
  • The business was not ranked on many desired keywords. 
  • Businesses struggle to rank highly in local search results in a competitive industry. Other businesses are vying for the same keywords and locations, making it challenging to stand out.
  • The business faces the challenge of GMB listing and needs complete and optimised information. This impacts its ranking in local search results and makes it less appealing to audiences. 
  • It has very less ranked local keywords, which affects its local SEO, and the business doesn’t appear on Local 3 Pack.
Aplomb Day Nursery Portfolio
Local SEO Aplomb Day Nursery Portfolio
Techniques we used to resolve the issues

Solutions provided by Globials

  • We review and update the information on all online directories and platforms to ensure consistent NAP.
  • We improve local citations so the business can rank locally on search engines. 
  • To compete in a competitive industry, we focus on targeting long-tail keywords, which improve local SEO.
  • We conduct effective keyword research and analyse the trends locally and add the most effective local keywords to improve its local SEO
  • We optimise the GMB listing by updating it regularly and adding correct information, which helps the business to rank on search engines.
Local SEO Aplomb Day Nursery Portfolio Before
Local SEO Aplomb Day Nursery Portfolio After

Our Results

We started our local SEO service in March 2021. First, we ranked the West-Hendon and Palmers Green branches, and now we are working on the Green-Ford branch. After our local SEO, more organic traffic generates, and the business appears on search engines for many local keywords. GMB listing helps to appear in local directories and maps, increasing its online visibility and credibility. It improves website traffic and potential customers for the business.