Read Travel Portfolio
When you need a luxury and affordable transport in London, Read Travel is a great option. It offers a wide range of fleets from a 9-seater minibus hire to a 70-seater coach hire nationwide. As the company was in its initial stage and its site too, so there was no search traffic to their site. Even, they had zero to no client base due to a highly competitive market. So, they approached Globials.
The Challenges They Faced
- The website had no online presence, no prior traffic, customer base, or authority.
- The minibus and coach hire market was too saturated and it was hard to compete with the big transport agencies.
- The company had no brand awareness, which reduced CTR and conversions.
- The landing pages of the site were unoptimized, lacking CTA buttons and content structure.
- The client couldn’t measure the ROI or overall campaign performance.
- The existing content and ads lacked intent-driven keywords.
- The website had low trust signals and no any effective social proof.
- The client was operating with a limited ad budget and expected fast results.
The Solutions We Provided
- We conducted a comprehensive On-Page SEO audit and identified weak spots in content and CTA structure.
- We optimized landing pages with stronger headlines, trust elements, and action-focused buttons.
- We created a Google Search Ads campaign targeting high-converting, localized keywords.
- We set up conversion tracking to accurately monitor bookings and user activity.
- We performed weekly ad optimization to improve CTR, Quality Score, and reduce CPC.
- We used ad extensions (callouts, sitelinks, location) to enhance visibility and improve engagement.
- We ensured mobile responsiveness and fast loading speed for a better user experience.
- We strategized around low-competition, high-intent search terms to reduce cost per click.
The Results We Delivered
We worked on this project for about four months (December 2023 to March 2024). Just within 2.5 months, our strategic Google Ad campaign delivered 246 confirmed bookings at an incredible £9.99 cost per conversion (CPC), keeping the budget highly efficient.
Our efforts boosted website engagement, lowered the site’s bounce rate, and improved brand presence in Google search results. With the increased lead calls and quote requests via landing pages and higher ad relevancy and Quality Score, the ROI improved for longer. Overall, the site achieved steady growth despite low starting visibility and established a competitive edge in a saturated market.