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Markow Training Systems Portfolio

Mobility principles, along with strength training, are integrated at Markow Training Systems. It’s a personal trainer academy based in Florida, USA. Their instructors provide personalized fitness programs, ensuring you no longer need to see a chiropractor or take painkillers. Everything can be done with proper progression.

These were the stumbling blocks on the website.

The Challenges They Faced

  • Markow Training Systems struggled with limited online visibility.
  • There was no significant organic monthly search traffic.
  • There were not enough keywords ranked on the top SERPs.
  • Due to a highly competitive health niche, the site was struggling to beat competitors.
  • Despite running paid ads, there was no notable growth.
  • The ongoing content was also not updated as per the current fitness trends.
  • The site was not mobile-friendly and had some technical issues that needed to be fixed.
Reorg Keywords
Techniques we used to resolve the issues

The Solutions We Provided

  • We analysed competitors’ sites as well as the client’s site.
  • We identified critical issues affecting their growth and figured out content and keyword gaps.
  • We conducted well-targeted, niche-specific, and competitive keyword research.
  • We created an extensive content plan and optimized existing site content. 
  • We optimized all On-Page elements across the website.
  • We published SEO-friendly and niche-relevant blog posts, especially about fitness training and wellness.
  • We built high authority backlinks from reputable websites to build the site’s credibility.
  • We ensured better site crawlability and user navigation by restructuring the site’s architecture.
  • We optimized the site for mobile devices and fixed several technical errors.
  • We improved the overall site performance and enhanced the user experience. 
Reorg Before
Reorg After

The Results We Delivered

We worked forMarkow Training Systems from January 2022 to November 2022. In the beginning, the site was getting 1.9K monthly organic search traffic. But this number remained constant for a few months. By implementing our SEO strategies, the organic traffic reached up to 5.4K with a 184.21% boost. The number of ranked keywords also increased from 1.7K to 3.3K, with a 94% growth. 

With our 10-month consistent efforts, their website and overall business grew manifold. They didn’t just get higher rankings on SERPs but also earned a good name in the fitness training domain.