Shaping Pathways Inc. Portfolio
Minority women who faced challenges in personal and professional life need light to show the path to move on to give direction to their lives. Shaping Pathways Inc. is the life coaching platform of Candis Smith, a transformational life and career coach dedicated to empowering black women to lead with confidence, clarity, and purpose. The brand needed a professional, empathetic, and conversion-optimized website to reflect the mission and engage its target audience. And this is where Globials come in.
The Challenges They Faced
- The website was hosted by another company that didn’t grant admin access.
- The client was even being charged just to log in to her own site. So, she felt unsure and stuck.
- The previous site had a poor and inconsistent design.
- The site lacked user-friendliness and emotional engagement.
- The weak content hierarchy and confusing page structure made navigation difficult.
- There was an inconsistent color scheme and branding that reduced visual trust.
- There were limited calls to action (CTAS) that made user conversion less effective.
- The site lacked tools for real-time communication and lead capture.
- The founder’s personal brand was not clearly presented throughout the site.
- The content didn’t highlight the core services or all coaching frameworks well.
The Solutions We Provided
- We identified the hosting access issue and gained cPanel credentials.
- We successfully transferred the entire site to our secure hosting, giving the client 100% access and control over her own platform.
- We explained every technical step in simple, clear terms to make her feel confident and empowered.
- After fixing hosting issues, we redesigned her entire site and made it user-friendly with easy navigation.
- We applied a consistent, emotionally appealing color scheme that reflects empowerment and trust.
- We enhanced brand presence by placing the coach’s voice and image front and center of the site.
- We added clear and strategic CTAs throughout the site to boost discovery calls and free guide downloads.
- We improved the site structure, including well-organized menus, footer, and flow.
- We integrated third-party tools like Click to Chat, Rank Math SEO, Site Reviews, WP Event Manager, and WP Rocket.
- We also embedded a WhatsApp contact button for easy and instant communication between the coach and clients.
- We updated sitewide content to better reflect services, testimonials, and the coaching philosophy.
The Results We Delivered
At Shaping Pathways Inc., we created a compelling, mobile-responsive, and emotionally engaging coaching website. It now clearly communicates the value of transformational life coaching while guiding users toward action.
Most importantly, the client now owns full access to her website and understands its core functions with no more dependency and no more confusion.
Overall, the site reflects Candis Smith’s story, mission, and all coaching services, empowering her audience to connect with confidence and clarity. Not only this, but lead engagement has also improved, which has made the brand now more visible online, aligned with its vision.